Zrće beach is the most famous beach in Novalja, but also in Croatia. It was declared the most beautiful beach on the Adriatic in 2002 in the action of the CNTB and the media "Blue Flower", and since 2003 it has been the holder of the Blue Flag.

A special feature of this beach are the clubs Papaya, Kalypso, Aquarius and Noa, where the fun lasts non-stop, and the music is provided by the world's most famous d.j., for whom performances at Zrće have become a matter of prestige and confirmation of quality. Zrće beach has become a world synonym for summer fun and is rightly called the Croatian Ibiza.

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